Recently our Head of Digital wrote a piece on ‘The new world of PR’, which looks at how social media is impacting traditional PR communication. To read the column, simply click here
Insights
Have you made the most of LinkedIn’s recent changes for your company page?
Recently LinkedIn have made several changes to the company page section that impact how your information is viewed. These changes include: The elimination of the ‘Products& Services’ area. This means that any tabs you’ve created to represent your range of products and services will no longer exist and cannot be viewed by your audience. Any […]
Reading online about the next Rupert
It’s great to read some positive news about news writers. Below is a link to a recent article that appeared in The Economist from the USA. One of the many interesting facts in this article is that 5,000 new full-time (read that as real) jobs have been created in digital news rooms. They also report […]
The new PR order
Public relations used to be about press releases, press conferences and schmoozey lunches. It consisted of a mostly one-way flow of information however these days public relations is anything but. With social media being the #1 activity online, and the reality that you are more likely to find your market on Facebook, Twitter or another […]
Smart social media in the financial services space
Smart social media in the financial services space comes down to 3 stages: Stage 1: a streamlined and effective strategy. Stage 2: differentiation and authenticity. Stage 3: smart SEO. Click below for an extract of a social media workshop we run for the financial services space. This extract provides you with a glimpse of the […]
What’s the extra ‘twist’ to get the attention of a features editor?
In our recent blog in this series we looked at what makes a great news story and what elements will make or break you getting some media coverage. We also provided you with a checklist of ‘what looks exclusive to journalists’ to help you get better cut through. In case you missed that blog, here’s […]
What makes a great news story?
What did I, as an experienced editor, look for in a good news story?
Ten top tips to maximise media coverage
Want to read our recent article that appeared in the September issue of IFA on ten ways you can maximise your media coverage? To read the full article simply click on the following link: IFA_article