It’s great to read some positive news about news writers. Below is a link to a recent article that appeared in The Economist from the USA. One of the many interesting facts in this article is that 5,000 new full-time (read that as real) jobs have been created in digital news rooms. They also report […]
Chris Hocking
Ten top tips to maximise media coverage
Want to read our recent article that appeared in the September issue of IFA on ten ways you can maximise your media coverage? To read the full article simply click on the following link: IFA_article
A timeline can be lifeline in a crisis
I use timelines to keep clients on track when sticky situations start to occur. A timeline must be a simple document that an entry-level journalist can follow and also the man in the street. This is easier said than done when a company is in crisis and the lawyers are climbing over every scrap of […]
How to get features editors to think of you before they commission articles
Please don’t confuse the features editor at a magazine or an online site with the news editor. News editors have to fill the space every day or week and they value speed, topicality and reliability/trust of the source of the material. Features editors have publishers demanding a good feature be produced so that they can […]