Public relations used to be all about the big lunches, faxed press releases, actual press conferences and schmoozy lunches, consisting of mostly one-way flows of information. These days public relations is entirely transformed.
PR
What editors look for in a media release: Top 10 tips
There’s a lot of noise out there in the digital stratosphere these days. With social media everyone is their own publisher. So how do you create and distribute successful press releases that catch the attention of the channels and platforms you need to get your messages to your audience?
Chris Hocking Strategies launches new podcast service
Chris Hocking Strategies recently launched a new professional podcast service for clients. The new service allows clients to share key ideas and areas of expertise with audiences in an efficient, accessible and shareable format.
Monitor and measure your PR effectively
The biggest achievement for SMEs is to become mini-broadcast companies with their transmission towers (their websites) pulsing out their own quality news and industry insights regularly.
The New PR Order
Recently our Head of Digital wrote a piece on ‘The new world of PR’, which looks at how social media is impacting traditional PR communication. To read the column, simply click here
A timeline can be lifeline in a crisis
I use timelines to keep clients on track when sticky situations start to occur. A timeline must be a simple document that an entry-level journalist can follow and also the man in the street. This is easier said than done when a company is in crisis and the lawyers are climbing over every scrap of […]