Public relations used to be all about the big lunches, faxed press releases, actual press conferences and schmoozy lunches, consisting of mostly one-way flows of information. These days public relations is entirely transformed.
public relations
Why spend money on PR in the digital age?
The practice of public relations, or “the professional maintenance of a favourable public image by a company, organisation or celebrity”, is as old as the hills.
What makes a good media expert?
When called upon to be an expert in your field, the first thing to remember is not to feel intimidated talking to a journalist.
What makes a good media story?
Hundreds of media releases are sent each day in the hope their target editor, journo or industry trade scribe picks them up and publishes them. But what are these editors/journos/writers actually looking for to fill their column “inches”?
Monitor and measure your PR effectively
The biggest achievement for SMEs is to become mini-broadcast companies with their transmission towers (their websites) pulsing out their own quality news and industry insights regularly.
A timeline can be a lifeline in a crisis
I use timelines to keep clients on track when sticky situations start to occur. A timeline must be a simple document that an entry-level journalist can follow, as well as the man or woman in the street. This is easier said than done when a company is in crisis and the lawyers are climbing over […]
Extract 2 from our ebook: ‘Public Relations and Social Media for Financial Services’
Today we’re sharing part of section 1 of our ebook. This section looks at the new mindset, the new media release and timing when it comes to PR.
Extract from our ebook: 'Public Relations and Social Media for Financial Services'
The changing landscape of the newsroom Social media has changed journalism irrevocably, and there’s no going back to the good ol’ days – which never existed anyway. The loss of advertising revenue has slashed editorial budgets permanently. Fewer journalists are expected to do more in less time with increasingly constrained resources, with the constant pressure […]