The practice of public relations, or “the professional maintenance of a favourable public image by a company, organisation or celebrity”, is as old as the hills.
media release
What makes a good media story?
Hundreds of media releases are sent each day in the hope their target editor, journo or industry trade scribe picks them up and publishes them. But what are these editors/journos/writers actually looking for to fill their column “inches”?
Chris Hocking Strategies
m: 0418 603 694
e: chris@chstrategies.com.au