The practice of public relations, or “the professional maintenance of a favourable public image by a company, organisation or celebrity”, is as old as the hills.
financial services PR
5 steps to writing SEO-friendly press releases
A search engine optimised or SEO-friendly press release is designed to work across a wide range of publication cycles and platforms.
Extract 2 from our ebook: ‘Public Relations and Social Media for Financial Services’
Today we’re sharing part of section 1 of our ebook. This section looks at the new mindset, the new media release and timing when it comes to PR.
Extract from our ebook: 'Public Relations and Social Media for Financial Services'
The changing landscape of the newsroom Social media has changed journalism irrevocably, and there’s no going back to the good ol’ days – which never existed anyway. The loss of advertising revenue has slashed editorial budgets permanently. Fewer journalists are expected to do more in less time with increasingly constrained resources, with the constant pressure […]
Girls just wanna have seats on the board
It’s been a big few weeks for (the lack of) women in super – whether it be lack of women as CEOs, lack of women’s super savings, lack of women in upper management. And so, as a good journalist, I’ve been searching for the angle, the hook, for financial services’ clients and for what they […]