In our recent blog in this series we looked at what makes a great news story and what elements will make or break you getting some media coverage. We also provided you with a checklist of ‘what looks exclusive to journalists’ to help you get better cut through. In case you missed that blog, here’s […]
Philippa Yelland
What makes a great news story?
What did I, as an experienced editor, look for in a good news story?
Girls just wanna have seats on the board
It’s been a big few weeks for (the lack of) women in super – whether it be lack of women as CEOs, lack of women’s super savings, lack of women in upper management. And so, as a good journalist, I’ve been searching for the angle, the hook, for financial services’ clients and for what they […]
Ditch the fairy sparkles and fancy paper
How do you make your product/service announcement stand out, and parley that in to being included in features? Well, here it is. Hold on to your toupee. Or, extensions. You must have something to say. In fact, two things to say. First, the product/service needs to be new/unique/trail-blazing. Second, say something about the big issues […]