The team at Chris Hocking Strategies is led by founder and director, Chris Hocking. All our team members have extensive financial services experience and are as equally passionate about the industry as they are maintaining strong client relationships.
From content creation, story development, media relations to social media, whatever your PR or communication need may be, we have the solution for you. So come on over and meet our team and if you have any questions or would like to find out how we can help you, simply contact us today.
Collectively our team has many years of financial services experience, each specialising in different areas, so when you speak to us, you can be sure you’re getting the in-depth knowledge and experience your business deserves.
Chris Hocking, founder and director
Following a successful career in financial planning and advice, Chris established Chris Hocking Strategies in 2005 after recognising a need for credible and valuable communications and financial PR that was borne of experience and a true knowledge of the industry.
A rarity in the space of financial services public relations, Chris is a qualified financial planner. This experience enables him to truly understand SMSFs and financial services not only from a business perspective but also with an innate understanding of what the market and media wants to hear when it comes to financial products and services.
Chris thrives on being the first out with a great story and enjoys the process of translating technical and product information into an attention-grabbing story. He is also passionate about SMSFs and their continued growth from once being the domain of the wealthy to becoming an accessible tool for many Australians.
Prior to the establishment of Chris Hocking Strategies, he had spent nine years as head of corporate affairs at AM Corporation, providing communication advice, running active/structured media campaigns and overseeing proactive issues management.
When AM was acquired by IOOF, Chris became the PR manager and was responsible for the transition communication activities to media, financial planners and staff.
Previously, he was national public relations manager at Coopers & Lybrand where he ran national communication strategy for all offices and internal industry groups. Chris managed the firm’s crisis strategy during C&L’s administration of Pyramid Building Society.
Qualifications that Chris holds include an Advanced Diploma in Financial Services (Fin. Planning), Certificate in Marketing (AIM), Superannuation (ASFA) and SMSF Practice (Tower). He had also completed a BA (ANU) and Graduate Diploma in Applied Economics (University of Canberra).
Deborah Shaw, head of social media
Deborah is Co-founder and Project Lead for content strategy and social media consultancy Content Monkey. She has previously worked in various roles at The Sydney Morning Herald, the Australian Film Commission, The Australian Financial Review, Amnesty International Australia, The Aurora Project, Deadly Vibe Group and ANTaR. She also works with a cohort of content-savvy web and publishing startups, including Sydney-based Red Cloud Digital.
Deborah has always held a deep interest in observing how people communicate and this helps her read between the lines, understand what’s not being said and to spot the risks ahead. Content Monkey specialises in connecting companies with new prospects through strategic implementation of data-driven customer acquisition technologies.
Steve Newnham, head of financial services – distribution, client service, risk management
Steve’s career in business development (incorporating sales and marketing) has spanned over 25 years. Throughout his career he has worked primarily in the financial services sector for large and small public and private enterprises, covering the fields of funds management, life and general insurance, financial planning and licensee management, legal, accounting, compliance and risk management, platforms, stockbroking, aged care and family offices.
He’s also worked extensively in the field with professionals and their clients as well as at public company board level, executive management, on boards of advice, national and regional leadership and team management roles.
Steve’s background and experience is derived from various roles within the financial services industry and at the core of each experience has been the delivery of superior client service, establishment and maintenance of fruitful and strong working relationships, plus the growth of the organisation’s network.
Steve is passionate about delivering the highest level of client service and working with and developing the skills of team members to assist and support them in achieving both their individual and collective goals. He is a highly experienced networker and relationship manager in the financial services space.
His goal is to help businesses grow in a way that suits their budget, timeframe, ideal client, working with management and staff for the maximum client benefit.
Maria Lizunova, head of brand and design
Maria is a senior creative, passionate about branding and strategy-led design. She has extensive experience working with financial and professional services companies, across brand, event and marketing collateral, campaigns, creative strategy and implementation, as well as effective digital solutions.
Maria has been in the creative industry for 15 years, and has held senior roles with both large and boutique creative agencies in Australia and overseas.
Maria has worked with a range of clients in the financial industry, such as AMP, AMP Capital, Commonwealth Bank, ING Financial Planning, RI Advice, Netwealth, Ord Minnett, as well as many other large, small- and medium-sized companies.
Maria is a founder and director of Imagine Create, a design and branding practice, offering a full range of visual communication solutions. Our strategic alliance with Imagine Create allows us to offer our clients a holistic approach to brand, positioning and visual communications.