Given the almost daily announcements recently from the world of social media, we thought we’d follow up on our last post which looked at Meta’s tilt at Twitter, now ‘X’.
Insights
Can Threads fix social media’s tangled web?
With over 100 million sign-ups in the few days since its release, Meta’s Threads is shaping up to be the social app that finally lays Twitter to rest.
ChatGPT and the future of financial PR
We have been watching with interest the recent buzz around ChatGPT, and in keeping with the latest trend of speculating on its potential impact on various sectors and professions, we asked it what effect it might have on financial PR and communications.
Financial PR and DDO compliance: know your product
What should those of us working in the area of public relations and communications be aware of when helping to promote financial products for our clients?
The role of social media in public relations
Public relations used to be all about the big lunches, faxed press releases, actual press conferences and schmoozy lunches, consisting of mostly one-way flows of information. These days public relations is entirely transformed.
Why spend money on PR in the digital age?
The practice of public relations, or “the professional maintenance of a favourable public image by a company, organisation or celebrity”, is as old as the hills.
The three pillars of digital campaigning
Website, social media and email marketing are the three pillars of digital campaigning. The data analytics associated with each of these platforms offers a wealth of insight into your audiences and underpins a successful communications campaign.
How to position your brand for a disrupted future
Social media offers an incredible opportunity to understand your audience.