The amount of effort spent on Twitter and LinkedIn to build corporate or individual profiles can often feel futile, so it’s important to be strategic in how you approach social media.
financial services social media
Extract 2 from our ebook: ‘Public Relations and Social Media for Financial Services’
Today we’re sharing part of section 1 of our ebook. This section looks at the new mindset, the new media release and timing when it comes to PR.
Extract from our ebook: 'Public Relations and Social Media for Financial Services'
The changing landscape of the newsroom Social media has changed journalism irrevocably, and there’s no going back to the good ol’ days – which never existed anyway. The loss of advertising revenue has slashed editorial budgets permanently. Fewer journalists are expected to do more in less time with increasingly constrained resources, with the constant pressure […]
The new PR order
Public relations used to be about press releases, press conferences and schmoozey lunches. It consisted of a mostly one-way flow of information however these days public relations is anything but. With social media being the #1 activity online, and the reality that you are more likely to find your market on Facebook, Twitter or another […]
Smart social media in the financial services space
Smart social media in the financial services space comes down to 3 stages: Stage 1: a streamlined and effective strategy. Stage 2: differentiation and authenticity. Stage 3: smart SEO. Click below for an extract of a social media workshop we run for the financial services space. This extract provides you with a glimpse of the […]
Top 10 Tips for an Effective Online Press Room
Online press rooms are an important part of an organisation’s website and overall public relations strategy. Research shows that online press rooms are amongst the most highly visited parts of a website – is yours working as hard as possible for your organisation? It’s important to remember that editors and journalists often need information […]