The changing landscape of the newsroom Social media has changed journalism irrevocably, and there’s no going back to the good ol’ days – which never existed anyway. The loss of advertising revenue has slashed editorial budgets permanently. Fewer journalists are expected to do more in less time with increasingly constrained resources, with the constant pressure […]
susan popovski
The New PR Order
Recently our Head of Digital wrote a piece on ‘The new world of PR’, which looks at how social media is impacting traditional PR communication. To read the column, simply click here
Have you made the most of LinkedIn’s recent changes for your company page?
Recently LinkedIn have made several changes to the company page section that impact how your information is viewed. These changes include: The elimination of the ‘Products& Services’ area. This means that any tabs you’ve created to represent your range of products and services will no longer exist and cannot be viewed by your audience. Any […]
The new PR order
Public relations used to be about press releases, press conferences and schmoozey lunches. It consisted of a mostly one-way flow of information however these days public relations is anything but. With social media being the #1 activity online, and the reality that you are more likely to find your market on Facebook, Twitter or another […]
Ten top tips to maximise media coverage
Want to read our recent article that appeared in the September issue of IFA on ten ways you can maximise your media coverage? To read the full article simply click on the following link: IFA_article
Top 10 tips on how to write a blog
In the era of content marketing, social media, SEO and more you’ve probably heard somewhere that you should be writing a blog. That in this world of content marketing and social media saturation, it is the blog that will: help you stand out from your competitors help position you as an industry or thought leader […]