Given the almost daily announcements recently from the world of social media, we thought we’d follow up on our last post which looked at Meta’s tilt at Twitter, now ‘X’.
social media
Can Threads fix social media’s tangled web?
With over 100 million sign-ups in the few days since its release, Meta’s Threads is shaping up to be the social app that finally lays Twitter to rest.
The role of social media in public relations
Public relations used to be all about the big lunches, faxed press releases, actual press conferences and schmoozy lunches, consisting of mostly one-way flows of information. These days public relations is entirely transformed.
The three pillars of digital campaigning
Website, social media and email marketing are the three pillars of digital campaigning. The data analytics associated with each of these platforms offers a wealth of insight into your audiences and underpins a successful communications campaign.
How to position your brand for a disrupted future
Social media offers an incredible opportunity to understand your audience.
What editors look for in a media release: Top 10 tips
There’s a lot of noise out there in the digital stratosphere these days. With social media everyone is their own publisher. So how do you create and distribute successful press releases that catch the attention of the channels and platforms you need to get your messages to your audience?
How to write for social media and beyond
In order to write high-performing online content that translates across an increasing number of devices, websites, browsers, blogs and social media you need to follow a few time-tested rules.
Strategy insights into social media success
The amount of effort spent on Twitter and LinkedIn to build corporate or individual profiles can often feel futile, so it’s important to be strategic in how you approach social media.