When called upon to be an expert in your field, the first thing to remember is not to feel intimidated talking to a journalist.
financial services public relations
The new PR order
Public relations used to be about press releases, press conferences and schmoozey lunches. It consisted of a mostly one-way flow of information however these days public relations is anything but. With social media being the #1 activity online, and the reality that you are more likely to find your market on Facebook, Twitter or another […]
Top 10 Tips for an Effective Online Press Room
Online press rooms are an important part of an organisation’s website and overall public relations strategy. Research shows that online press rooms are amongst the most highly visited parts of a website – is yours working as hard as possible for your organisation? It’s important to remember that editors and journalists often need information […]