With all the debate recently in the AFR and elsewhere about minimal amounts required to start or run an SMSF, I asked my client John McIlroy at Crystal Wealth Partners for an opinion: “We’ve been down this road before about minimum balances inside SMSFs and it is very clear that you can’t have a minimum […]
Insights
A timeline can be lifeline in a crisis
I use timelines to keep clients on track when sticky situations start to occur. A timeline must be a simple document that an entry-level journalist can follow and also the man in the street. This is easier said than done when a company is in crisis and the lawyers are climbing over every scrap of […]
Top 10 tips on how to write a blog
In the era of content marketing, social media, SEO and more you’ve probably heard somewhere that you should be writing a blog. That in this world of content marketing and social media saturation, it is the blog that will: help you stand out from your competitors help position you as an industry or thought leader […]
How to get features editors to think of you before they commission articles
Please don’t confuse the features editor at a magazine or an online site with the news editor. News editors have to fill the space every day or week and they value speed, topicality and reliability/trust of the source of the material. Features editors have publishers demanding a good feature be produced so that they can […]
Girls just wanna have seats on the board
It’s been a big few weeks for (the lack of) women in super – whether it be lack of women as CEOs, lack of women’s super savings, lack of women in upper management. And so, as a good journalist, I’ve been searching for the angle, the hook, for financial services’ clients and for what they […]
Ditch the fairy sparkles and fancy paper
How do you make your product/service announcement stand out, and parley that in to being included in features? Well, here it is. Hold on to your toupee. Or, extensions. You must have something to say. In fact, two things to say. First, the product/service needs to be new/unique/trail-blazing. Second, say something about the big issues […]
Dear Dorothy. My story ideas ‘suck’, says my PR person
Dear Dorothy. My story ideas ‘suck’, says my PR person. They’re very polite when they tell me that I don’t know a good story from a product-flog. I know that my PR person thinks my stories suck … the PR people fall asleep in the meeting that THEY are supposed to be running, and […]
Explosion in SMSF media outlets is not a good thing for consumer
You may be staggered to know that there are now 47 media outlets that are covering retail/industry financial services predominately with an SMSF flavour.