PEOPLE often ask me ‘how do editors decide what stories to run?’ There’s not much science to it – none at all, actually. It’s what grabs me. Grabs me by the throat and screams ‘read me’. It has to be a story with blood and guts hanging from the ceiling – either physically or metaphorically. […]
Insights
Top 10 Tips for an Effective Online Press Room
Online press rooms are an important part of an organisation’s website and overall public relations strategy. Research shows that online press rooms are amongst the most highly visited parts of a website – is yours working as hard as possible for your organisation? It’s important to remember that editors and journalists often need information […]
When in Rome …
Gladius was a Latin word for the short, double-edged sword used so effectively by Roman foot soldiers during bloody infantry attacks on numerically far-superior barbarians.
Strike 3, you’re out
Brad Pitt says it all in a scene from Moneyball. Speaking about the number-crunching sabermetric approach to baseball, he says “it’s a game changer”. Pitt plays Billy Beane, general manager of the also-rans Oakland Athletics, a second-rate team in the American League. Beane (Pitt) accidentally meets Peter Brand (Jonah Hill), a dorkish Yale economics graduate […]
Memo From The Frontline: being heard in the financial media
The 11th century English king, Canute, had his throne carried to the water’s edge and there he ordered the waves to stop breaking. He did this to show the power of mortal kings was empty and futile. And so it is with the tide of social media … it’s futile to deny it’s happening, no […]