There’s a lot of noise out there in the digital stratosphere these days. With social media everyone is their own publisher. So how do you create and distribute successful press releases that catch the attention of the channels and platforms you need to get your messages to your audience?
Insights
How to write for social media and beyond
In order to write high-performing online content that translates across an increasing number of devices, websites, browsers, blogs and social media you need to follow a few time-tested rules.
Why you should track the results of your digital communications
While the amount of data your analytics software can track might appear overwhelming at first, it’s easy once you learn how to track some basic numbers.
Is your business being forced to pivot?
The coronavirus crisis remained far away until, suddenly, it was right on our doorstep. Across the globe, the pandemic has brought communities, countries and economies to their knees. We saw it coming but we didn’t take it that seriously. Now we have to.
The art of key messaging
I asked my good friend and work colleague Deborah Shaw about her new mini workshop on Key Messaging. Thought you might be interested in her views about where the art of messaging is now heading.
Why you should care about keywords
Keywords are words and phrases that define your product, service or field of expertise, and that potential customers use to find that product, service or expertise.
Understanding SEO
SEO – short for Search Engine Optimisation – is the golden key that can unlock the door to higher search rankings.
5 steps to writing SEO-friendly press releases
A search engine optimised or SEO-friendly press release is designed to work across a wide range of publication cycles and platforms.