Thoughts
Online Press Rooms or Newsrooms
Online press rooms or newsrooms are developing in complexity and delivery of content in Australia. The use of these online resource centres are starting to lead initiatives, particularly in financial public relations, for companies pursuing active press relations and market outreach. It is not just journalists and bloggers who want content or shortcuts to company information/commentaries.
Key features of a good press rooms include:
- Easy-to-find link on the home page of the website or one click beyond at most
- RSS or other content sharing tags that allows online audiences to be updated on corporate news
- Image sharing YouTube, Flickr might also be offered if part of the company’s future B2C or B2B direction
- Easy search functionality to allow skilled or unskilled researchers
(i.e. the Great Australian public) to get what they want seamlessly - Current and past media releases available in one subsection
- List of commentators with direct email and telephone access
- Short biographies on commentators
- Digital colour and B/W photos that can be downloaded
Online newsrooms have come to Australia but the quality and the depth of functionality still leave a lot to be desired.
If you want to see the future in corporate access online, then visit the press rooms of international pharmaceutical companies.
Tweet