Chris was extremely useful in growing our company’s media profile. His connections and ability to gain media interest in what we were doing were second to none. Financial services businesses looking to grow their profile would benefit from Chris’ expertise. Highly recommended.
– Richard Atkinson, Futurity Investment Group
It’s so easy working with Chris. His qualification as a financial planner makes it easy for us to speak our language so he can translate it to the rest of the world in the most appealing way.
– Shelley Breen, Head of People and Culture, Omniwealth
Chris Hocking is one of Sydney’s most respected financial services PR practitioners and media advisers; from a journalists’ perspective he is highly regarded because of his deep industry knowledge, his understanding of the media, and because he always honours his undertakings.
– Leo D’Angelo Fisher, finance journalist
I hired Chris Hocking within the first 6 months of starting at Australian Ethical Investment. He had a proven track record in the financial media space and it was an area we had very limited exposure to. Very quickly Chris learnt about us, our needs, expectations and expertise and began positioning us as a “go to” media asset for the long term. What was great about working with him was his willingness to learn and grow with us. He was humble, passionate about doing great work and continued to get great results.
– Paul Smith, Head of Marketing, Australian Ethical Investment
We utilised Chris for some 3 years from 2012 to 2015. Chris had a significant impact in raising our profile in the financial services trade media as well the broader press and positioning us as a credible source of investment commentary. He was a pleasure to work with and was always proactive in identifying opportunities and following through to maximise their impact. I’d have no hesitation in recommending his services.
– Phil Vernon, Managing Director, Australian Ethical Investment
Chris Hocking educated me in the business of public relations. His experience and tested approach to building real relationships with the media helped to advance my public profile significantly. Ongoing national television interviews and regular media requests for articles and commentary are a testament to his approach. I am personally thankful for getting the chance to work with such an effective PR professional.
– Nathan Lim CFA, Portfolio Manager, Australian Ethical
Chris Hocking provided PR services to Pengana Capital for a period of two years up till August 2015. The PR services provided by Chris involved working with Pengana’s five investment teams and marketing and sales team to develop clear and concise messaging and positioning for each of the funds with media organisations and journalists.
Chris was very professional to deal with and his knowledge and experience in PR and media was invaluable to Pengana and resulted in very useful and extensive media coverage across all five funds over the two year period. This media coverage included articles in the mainstream media including the Australian Financial Review as well as coverage in financial industry trade publications Including Money Management, IFA and Financial Standard. Chris also developed strong relationships for Pengana’s Portfolio Managers with key finance journalists.
Chris is an excellent communicator and manages complex internal and external stakeholder relationships very well. He has a very good knowledge of investment management and financial markets.
– Damian Crowley, Director of Distribution, Pengana Capital
Just wanted to shoot across a testimonial on how you have helped our company rise from zero publicity to very consistent media feedback and coverage across the leading publications in the Forex, trading and derivative space.
Initially we were impressed with your enthusiasm, willingness to think outside the box and ability to create a sensible and achievable plan, given the fact we really hadn’t had any success previously with our public relations companies.
We started generating material which was distributed among the key journalists, which enabled us to get our first bite. This then snowballed month after month so that we eventually got coverage in 6 of the last 8 Australian Financial Review (AFR) Special Reports and in many cases, 2 or 3 quotes in each one, thanks to your persistence and contacts.
Every single month we receive several phone calls from journalists asking for our professional opinion on online trading, safety of client funds, new trading technologies, Forex & Derivative trading, how professionals trade the markets and so much more and every time it builds our brand. As a publicly listed entity in London, building our brand throughout Australia was a top priority and you’ve certainly helped us achieve that goal. On that note, we’ve certainly considered our money spent with you as a very positive investment in building the brand and awareness of LCG Markets and we thank you for progressing this along at such a fast rate.
If you are looking for a finance professional who can help boost your brand awareness, then don’t hesitate to give Chris Hocking a call and see what he can do for you.
– Ashley Jessen, Director (Australia), LCG Markets
I am happy to provide this testimonial for Chris Hocking on behalf of WHK Group, who has engaged the public relations services of Chris Hocking from August 2011 to October 2012.
During this time Chris has been proactive and diligent about initiating and following up media opportunities for WHK Group. He has taken the time to engage with a range of people throughout our business, always seeking to find points of difference in our offering that are topical. Chris has been reliable and delivered good exposure for WHK Group over this period of time.
– Tracy Foster, Marketing (Australia/New Zealand), WHK Group