Race heats up as Twitter quitters become ex-Xers
August 30, 2023Given the almost daily announcements recently from the world of social media, we thought we’d follow up on our last post which looked at Meta’s tilt at Twitter, now ‘X’.
Read moreCan Threads fix social media’s tangled web?
July 11, 2023With over 100 million sign-ups in the few days since its release, Meta’s Threads is shaping up to be the social app that finally lays Twitter to rest.
Read moreChatGPT and the future of financial PR
January 30, 2023We have been watching with interest the recent buzz around ChatGPT, and in keeping with the latest trend of speculating on its potential impact on various sectors and professions, we asked it what effect it might have on financial PR and communications.
Read moreFinancial PR and DDO compliance: know your product
October 28, 2022What should those of us working in the area of public relations and communications be aware of when helping to promote financial products for our clients?
Read moreThe role of social media in public relations
June 21, 2022Public relations used to be all about the big lunches, faxed press releases, actual press conferences and schmoozy lunches, consisting of mostly one-way flows of information. These days public relations is entirely transformed.
Read moreWhy spend money on PR in the digital age?
September 29, 2021The practice of public relations, or “the professional maintenance of a favourable public image by a company, organisation or celebrity”, is as old as the hills.
Read moreThe three pillars of digital campaigning
June 1, 2021Website, social media and email marketing are the three pillars of digital campaigning. The data analytics associated with each of these platforms offers a wealth of insight into your audiences and underpins a successful communications campaign.
Read moreHow to position your brand for a disrupted future
September 13, 2020Social media offers an incredible opportunity to understand your audience.
Read moreWhat editors look for in a media release: Top 10 tips
August 24, 2020There’s a lot of noise out there in the digital stratosphere these days. With social media everyone is their own publisher. So how do you create and distribute successful press releases that catch the attention of the channels and platforms you need to get your messages to your audience?
Read moreHow to write for social media and beyond
April 28, 2020In order to write high-performing online content that translates across an increasing number of devices, websites, browsers, blogs and social media you need to follow a few time-tested rules.
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