Recently LinkedIn have made several changes to the company page section that impact how your information is viewed. These changes include:
- The elimination of the ‘Products& Services’ area. This means that any tabs you’ve created to represent your range of products and services will no longer exist and cannot be viewed by your audience.
- Any recommendations that previously appeared in your ‘Products& Services’ have also been deleted.
- The ‘Products& Services’ area has now been replaced by ‘Showcase Pages’.
What’s a Showcase Page?
A Showcase Page is an extension of your Company Page, designed for spotlighting a brand, business unit, or initiative. The benefit of a Showcase Page is that you can create a page to promote and share updates from different aspects of your business, each with their own message and audience segment. You can create up to ten Showcase Pages.
How can you use a Showcase Page?
There are any ways you can utilise a Showcase page including:
- Industry news
- Company news or product announcements
- Promotion of a specific product, service, book, campaign, or event
- Product training
- Help or FAQ
- Link to blog posts
- And more
What’s the difference between Showcase Pages and other LinkedIn pages?
Here are a few differences that are important to know:
- Showcase Pages have a larger hero image
- They have a two-column newspaper-like layout for content posts
- Unlike Group Pages, businesses can advertise and buy sponsored updates
- Unlike Company Pages, there are no careers, products, or services tabs at the top of the page.
- All Showcase Pages link directly back to the business page. This means your pages are all centralised around your company.
- Employee profiles cannot be associated with a Showcase Page
How do you create a LinkedIn Showcase Page?
There are few steps you need to take to create a Showcase Page that include:
– setting it up – deciding on an administrator – creating content – design & format images in the correct size and layout – publish it
What next?
It’s important to note that the fact that LinkedIn (and other social media channels such as Facebook, Twitter etc) can make changes as they see fit. This reinforces the opinion that you should never use a social network as the home base for your business.
Controlling your content and how it’s structured and conveyed is vital. That’s why your website, with a built-in blog, is a much more powerful (and reliable) marketing tool.
For further information about how to make LinkedIn (or your website) work for you, contact our office.We’d love to have a chat about how to optimise your online presence.
Susan Popovski, head of digital